Wild Fish Discovery are luxury producers of fish who exclusively sell their products in Sainsbury's supermarket. They target their products to people who enjoy the finer things in life, like entertaining guests and are in the higher-earning bracket.
We began working with Wild Fish Discovery in their infancy meaning that we helped guide and shape the brand through food photography to appeal to their ideal customers. Capture House produced images of their product packaging as well as styled lifestyle images that would go onto be used across the Sainsbury's website.
To achieve these images, our photographers experimented with different styles, colours and props designed to appeal to their customer base. Our food stylists opted for a darker, moodier style to give the products a more luxury feel and make the fish standout in contrast.
For the packaging and product photographs, we opted for using natural, earthy props to empathise the freshness of the product as this was important to their target market.
As a result of our images, Wild Fish Discovery were able to secure a deal with Sainsbury's supermarket.