At Capture House, we’ve had the privilege of partnering with ePro Select, a brand known for its products in the cleaning sector. Our collaboration focused on producing tailored visual content to support their entry into the UK market. Prior to working with us, ePro Select had only curated content in the U.S., but they needed a fresh batch of UK-specific images and videos to launch their products successfully in this new market.
Content Creation
The goal was to create high-quality imagery and video content that highlighted ePro Select's products in action, with a particular focus on lifestyle and studio shots. We worked closely with ePro Select’s team to understand their vision, ensuring the content reflected both their global brand identity and the unique needs of UK consumers. Over the course of a day and a half, we captured a series of product shots, along with lifestyle imagery that truly brought the brand to life.
Our collaboration with ePro Select was an exciting opportunity to create tailored visual content for their UK market launch. Over just a day and a half per model set, we provided a comprehensive mix of studio product shots, lifestyle photography, and videography. From capturing crisp, detailed product images in our in-house studio to creating dynamic video content that showcases the products in action, we made sure the visual assets were perfectly suited for their new UK audience.
By combining both professional photography and videography, we curated a British batch of content that would resonate with their market. The post-production process involved cutting out products from the studio shots, layering images to highlight specific features, and delivering a fast turnaround of under a month.
Highlighting ePro Select’s Products
The imagery we captured aimed to tell a compelling story of how ePro Select’s products fit into the everyday lives of their customers. By shooting across multiple locations including a studio, an office set and two residential homes, we ensured that we were able to showcase the versatility of ePro Select’s products in environments where they would be used most. Whether at home or in the office, the lifestyle shots demonstrate how the products seamlessly integrate into various spaces, creating a relatable narrative for UK customers.
Additionally, we made use of our professional videography skills to complement the photography. This included filming short videos that highlighted product functionality in real-world settings. These videos serve as powerful promotional assets for ePro Select’s online platforms, allowing them to engage customers in a and relatable way.
Efficiency and Turnaround
One of the key aspects of this project was our ability to deliver high-quality results under a tight deadline. With a total turnaround time of under a month, Capture House was able to produce a complete batch of lifestyle images, studio shots, and video content that was ready to support ePro Select’s UK launch. This quick turnaround helped the brand stay on track with their launch timeline and ensure that they had the content they needed to make an immediate impact in the market.
Execution and Impact
Working with ePro Select involved much more than just providing photography and videography services. Our team at Capture House collaborated closely with ePro Select’s marketing team to understand their objectives, ensuring the content was aligned with the brand’s vision and would connect with their target audience. The professional photos and videos we produced will be used across a range of platforms, from ePro Select’s website and social media channels to product catalogues and online retailers.
Brand-Wide Deliverables
The content produced during this collaboration was designed to support ePro Select's UK market launch and help them build a strong brand presence. From lifestyle images to detailed product shots, we created a visual content library that aligned with the brand’s image while resonating with local customers. Our team worked hard to ensure that the images showcased the reliability, quality, and practicality of ePro Select's products, giving the brand the visual tools they need to succeed in the UK market.
Conclusion
At Capture House, we are dedicated to helping brands tell their story through powerful, engaging visual content. For ePro Select, this meant providing them with a tailored content package that would resonate with the UK audience and help launch their products in the competitive home and office cleaning market.
If you’re looking for professional photography, videography, and creative media production to elevate your brand’s presence in the market, get in touch with Capture House today.
We’re here to help you create content that tells your brand’s story and connects with your audience.
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