The Project
Capture House had the exciting opportunity to document the grand opening of a brand-new McDonald's in Brentwood. Tasked with capturing the entire space and key moments from the event, our photographer Robbie was on-site to ensure every detail was captured with precision and creativity.
Content Creation
To provide a cohesive look of the venue, we focused on capturing:
Full Venue Coverage: Showcasing the newly designed kitchen, backroom, service station, and service area.
Signage & Branding: Highlighting the new signage and brand elements incorporated into the venue’s redesign.
Key Event Moments: The Mayor of Brentwood’s attendance, including the ceremonial ribbon cutting and guided tour.
Headshots & Franchise Story: Capturing headshots of the franchisee, who has now successfully opened his third McDonald's location in just a few years.
Robbie’s keen eye ensured that the photos not only documented the space but also conveyed the atmosphere and significance of the launch event.
Robbie used a Dual Canon camera set up alternating between a 35mm and 50mm lens to achieve crisp, high-quality images that brought out the venue’s design and vibrant energy whilst also matching McDonalds branding.
Execution and Impact
With a strategic approach to composition and lighting, the final images provide a visually compelling showcase of the venue’s transformation. These high-quality photos serve as valuable assets for promotional photography, event photography, and marketing campaigns.
The Mayor's presence and the official ribbon-cutting ceremony highlighted the significance of the event, adding credibility and a compelling story to McDonald's latest location.
Robbie worked efficiently, adhering to a pre-planned shot list while also capturing candid moments that reflected the fun, friendly, and welcoming vibe that McDonald's strives for. With a next-day turnaround, the client was able to utilise the images immediately for marketing and publicity.
Conclusion
At Capture House, we excel in creating stunning visual content that tells a story. Our work on this project highlights how professional promotional photography and event photography can enhance brand perception and create a lasting effect.
If you're looking to document your next event with impactful photography, get in touch with Capture House today.
Comments