Thames Water is a large private utility company responsible for the public water supply and waste water treatment in most of Greater London and surrounding areas. It is the UK's largest water and wastewater company.
Working in collaboration with Feast Box, they wanted to create a campaign raising awareness of the damage caused by pouring oil down the sink and prevent the general public doing this. This is the first time the two brands have collaborated and they needed professional images based around the phrase "Let Life Flow" to be the face of this campaign.
The brief was based around the campaigns slogan and they needed images of everyday families cooking together in their kitchen. Our team of photographers developed a mood board with the client, mapped out their ideal clients and found three photoshoot locations with contrasting kitchens and sourced models matching this target audience all within the campaign budget. Capture House managed the entire planning of the project providing the clients easy, stress-free service.
Our photographers purchased props, created a schedule with the models, and liaised with the homeowners creating a seamless operation for the photoshoot day.
As we were shooting in 2020, we used models from matching households providing a safer shooting environment while also creating more authenticity for the campaign. Everyone was temperature checked, had to wear face masks and had to fill in a symptom-free declaration to ensure the shoot was covid-secure. We also chose larger locations to allow for social distancing where possible.
Capture House were able to produce a large selection of fun, loving images of family spending time together, delivering above the required images enabling our client to have wider selection to choose from and run alternative paid adverts for retargeting purposes.
The campaign sits proudly on the Thames Water website and across their social media platforms. We received excellent feedback from both Thames Water and Feast Box.
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