EV Electrical is a local electrical company specialising in the installation of electric vehicle charging points. Founded in 2021, the brand was created by experienced electrician, Simon, who saw the clear demand and decided to take the lead on car charging in Essex and beyond.
Although EV Electrical is a new business, Simon has been an electrician for many years specialising in new connections and digital screen installations for large corporate clients, including well-known venues such as Alexander Palace.
However, with EV Electrical being a new brand they needed Capture House to develop its unique brand identity. Capture House worked closely with the team at EV Electrical on their logo design, brand guidelines and website. This is an area they were totally new to and relied on our team's design expertise to guide them in the right direction.
EV Electrical's ideal outcome was to create a brand that looked professional and trustworthy whilst also having a clear push on their green energy drive.
We started this project by getting to know the reasons behind the brand, the target audience and looking at EV Electrcial's competitors. We worked with Simon and the team to firm up its brief by making the brand focus on or of its key USP "Taking the Lead on Car Charging" as well as working with them to confirm the strong yet natural colour scheme of navy, green and white.
The project ran smoothly with close collaboration between our design team and EV Electrical. Working closely allowed both parties to work to the best of their abilities and produce a really exciting brand.
The team at Capture House helped organise the printing of any assets and pointed EV Electrical in the right direction when moving forward with the brand. We worked hard to create a strong voice for the brand and helped shape the vision of the company through visual components.
We delivered a logo, brand guidelines, business cards, email signatures, social media presence and a brochure website which was well received by the client and allowed them to launch their brand quickly and effectively!
We are continuing to work with EV Electrical on photography and videography projects as well as consistently updating the website and working with them to increase conversions.
Simon simply says: "Great service and our website looks great!"
Is your business looking to improve its brand? Contact our team today.