The Power of Symbolism in Visual Content Creation

Capture House
Apr 25
2 min read

When it comes to visual content, what you show is just as important as how you show it. Symbolism is the use of objects, colours and visuals to convey deeper meaning and is great way to elevate your brand visuals, professional photography and video content. It is a technique used by some of the world’s most successful brands such as Nike and Apple.

Why Symbolism Works

Humans are wired to interpret visuals through meaning. Colours, shapes and imagery trigger emotions and tell stories faster than text alone. A white background can suggest purity while shattered glass might represent disruption. These subtle choices stay with people long after they scroll past.

“People form a first impression within 50 milliseconds of viewing a visual element” (Google Research, 2022)

Chocolate milkshake bottle labeled "Shaken Udder" on a desk, next to a glass, laptop, and person typing, with green plants in the background.

Symbolism in Photography

In product photography or corporate photography, symbolism can evoke trust, innovation or luxury. Using natural light may represent honesty, while golden hour lighting suggests warmth and authenticity. A carefully placed object can often say more than a full paragraph of text.

Symbolism in Video Production

Video content provides even more opportunities for symbolism, from lighting and movement to setting and tone. In high quality video production, brands like Nike and Apple use this brilliantly. Apple’s “Shot on iPhone” series uses real-world environments and simplicity to symbolise accessibility and creativity.

A billboard shows two people with gray hair, one in red, the other in blue, against a house backdrop. Text: "Cambridgeport, Shot on iPhone."

What This Means for Brands

Symbolic imagery can help businesses:

Build deeper emotional connections
Improve brand recognition
Strengthen storytelling across campaigns
Stand out in crowded markets

Tips for Using Symbolism in Content

Understand your audience. Choose symbols that reflect their values and experiences.
Use subtlety to your advantage. Symbols should enhance your message, not overpower it.
Stay consistent with your brand. Align symbolism with your visual identity and goals.

Three white rectangles with "Understand Your Audience" text, connected by lines on a dark background featuring a subtle geometric design.

Final Thoughts

Symbolism is not just about creating beautiful visuals. It is about crafting content that resonates, connects and drives action. At Capture House, we specialise in using storytelling visuals, professional videography and branding photography to help businesses make every piece of content count.