top of page

Key Steps to Creating Professional Corporate Videos

In today’s fast-paced, visually-driven world, corporate videos have become a vital tool for businesses. Whether you are promoting a new product, sharing your company culture, or delivering an important message, a well-crafted video can elevate your brand and engage your audience effectively. But how do you create a corporate video that stands out? Below are the key steps to guide you through the process.


Understanding Corporate Videos

Corporate videos serve various purposes. They can be promotional, educational, or informative. Different types of corporate videos include product demos, testimonial videos, training videos, and company overviews. According to recent research, video content can increase engagement by up to 80% and is favoured by 72% of consumers over text. This shows the growing importance of incorporating video into corporate communication strategies.



Before diving into production, it is crucial to have a clear understanding of what type of video you need. Establishing your goals will inform every aspect of your video, from concept through to execution. What message do you want to convey? Who is your target audience? Answering these questions will set a strong foundation for your video project.


 

Planning Your Corporate Video


Proper planning is essential in the video creation process. Begin by drafting a detailed outline that includes the video's purpose, message, and intended length.


  1. Identify Your Audience: Knowing who your audience is will help tailor your content to their preferences.


  2. Create a Script: A well-written script is the backbone of your corporate video. It should be clear, concise, and aligned with your company’s messaging.


  3. Storyboard the Scenes: Visualise how you want each shot to look and the flow of the video. This will help you during filming and editing.


  4. Budgeting: Establish a budget early on. This will guide your decisions regarding the quality of equipment, creativity and post-production services.



While planning, be mindful of the technical aspects. Consider whether to hire professionals or handle the production in-house. Each option has its benefits, and the choice will depend on your budget and expertise.


 

How to Create Corporate Videos?

Now that you have a solid plan in place, it’s time to move on to the actual video production. Here are the key steps:


  1. Select the Right Equipment: Invest in quality equipment or hire a qualified team. Ensure you have good cameras, microphones, and lighting. Poor audio quality can severely lessen the impact of your video.


  2. Choose a Location: The setting of your video plays a significant role in its overall quality. Select a location that complements your message, this could be your office, a studio, or an outdoor setting.


  3. Filming: During filming, maintain a consistent approach. Follow your storyboard closely, but also be open to new ideas that may arise during the shoot. Make sure to capture multiple takes for your best shots.


  4. Directing: If using actors or employees, ensure they are comfortable and clear about their roles. Directing them properly can significantly enhance the video’s efficacy.


  5. Editing: Post-production is where your video truly comes to life. Edit for clarity, pacing, and impact. Use engaging visuals and sound effects, but be cautious not to overdo it. Aim for a professional look and feel.



Make sure to incorporate branding elements such as logos and color schemes to reinforce your company identity throughout the video.


 

Show-off your corporate video

Once your video is complete, it’s important to share it effectively. Consider the following strategies for dissemination:


  1. Upload to Your Website: Host the video on your company website to enhance visitor engagement.


  2. Utilise Social Media: Share your corporate video across your social media channels. Be sure to optimise titles and descriptions for search engines.


  3. Email Marketing: Incorporate the video into your email marketing campaigns for a higher click-through rate.


  4. Video Hosting Platforms: Consider platforms like YouTube or Vimeo for broader reach. Optimise your video tags and descriptions to improve visibility.


  5. Internal Sharing: Don’t forget internal communication. Share the video with your employees to keep them engaged and informed.


 

Measuring the Impact of Your Corporate Video

After the launch, it’s vital to evaluate the video’s performance. Key metrics to consider include:


  • View Counts: How many people watched your video?

  • Engagement Rates: Analyse likes, shares, and comments to determine engagement levels.

  • Conversion Rates: Did viewers take the desired action, such as filling out a form or making a purchase?

  • Viewer Retention: How long did viewers stay engaged with the video?


Using tools like Google Analytics can give you insights into viewer behaviour. This data is invaluable for refining future video projects and achieving better results.


Final Thoughts

Crafting an effective corporate video requires a blend of creative vision and structured planning. From the initial brainstorming phase through to dissemination and performance measurement, a methodical approach will ensure that your video reaches and resonates with your target audience.


By following these key steps, you can create professional corporate videos that not only convey your intended message but also engage your viewers and enhance your brand's reputation.


For more expert guidance and assistance in your corporate video production journey, Contact Capture House today and take your video content to the next level.

Comments


Get in touch for pricing & bespoke packages

Capture House is the only photography and videography agency you need to consider for all your visual content needs. Our services are top notch, ranging from product and food photography to video shoots at events. Capture House takes great pride in delivering stunning pieces of art that capture the beauty of whatever subject it may be. We also excel in helping our clients craft you-centric videos that would draw attention and leave a good impression on people who watch them. Put simply, Capture House just makes it easier for our clients to grab more eyeballs with great visuals!

Visit Us

Capture House,

13 Oak Industrial Park,

Chelmsford Road,

Great Dunmow, Essex,

United Kingdom,

CM6 1XN

Quick Links

bottom of page