What your social media can achieve
Your social media can help create an audience for your business, most importantly it gives you a platform to convey your message to potential customers. After creating an audience should get them to engage with you, this starts to create a relationship with your followers and build an emotional connection with your brand. In addition to this it also helps to keep your brand in your target audiences mind. However Creating an audience may be the easiest part of your social media endeavours.
Talking to the right crowd?
The most important thing when trying to create social media customers is to target and talk to the right people. In order to do this its vital to understand who your target market is and how to communicate with them. This includes how, where and when to talk to them.
One way to do this is to create profiles for the type of customer you're looking for. Ask yourself what they'll be interested in, where do they spend their time on social media and when do they have time to check it? To help with this you can check your current followers, who are they and what do they share or like?
Once you better understand your audience it's time to put it into practice.
Creating a story that engages and interests your target customers will help to create a better relationship and engagement with them. Whether it's how your company works, showing off your staffs personality and sharing posts of your customers using your products.
Your content should be regular and consistent so that you're always in your followers minds. Plus the social media algorithms reward businesses who upload regularly, making you more likely to be shown.
But how exactly do you get your followers to your website?
Customer journey is how your potential customers interact with you online, this may start with seeing a post and liking it, to clicking through your website.
One of the aims of your social media is to get people onto your website to learn more about you and your business. So how do you do this using social media?
An important element is to include a call to action in your posts, this can be as simple as "check out our latest blog!" or "Book a free consultation".
However you need to ask yourself where do you want your followers to go? It's better to send them to a specific landing page that is relevant to the post than your homepage.
The best way to learn about using social media is to hear from the experts, that's why we've put together the Engage Seminar, Tanya Filer will be teaching you how to turn your followers into customers.
There are limited spaces available so book now!
Engage Seminar Book here