Food for thought

August 19, 2019

#Food  #FoodPorn  #Yummy  #Foodie  #Delicious  #Dinner  #Breakfast  #Yum  #Lunch #Homemade.

 

Social media is a perfect example where people eat with their eyes first. Typing in #food on Instagram shows you 352 MILLION results!

 

Food photography is very popular and people are obsessed with unique looking dishes and drinks, but why and how can we make it look more appetising? 

 

Food is something we all know and love. We really like food on our timelines and we love to share what we're eating so our friends can be jealous. When we visit new places, food is the most Instagram worthy thing we encounter, therefore it is very important that restaurants and cafe's invest time and money to achieve great images to show off what they can do and attract new customers.

 

Research suggests that it is in fact our eyes that mostly tell us what will taste great, our tongues merely follow. This is because with experience, we train our brain to recognise tastes by shape, texture or colour.

 

This helps us create the perfect photograph that'll make you salivate. Lighting is very important in food photography and things you would do to light a human face may not necessarily be what you do to food. Lighting food from behind or side helps bring out the texture in the food and the tonal range helps make food look more three dimensional and makes you want to grab and eat it. If you do not have access to fancy artificial flashes, place your dish by a window and shoot away. White piece of card on the other side of the dish will help remove any unwanted shadows.

Tip: 45 degree or overhead angles are the most common angles for food photography because they're so versatile. You can usually show the front and surface of the dish, as well as the sides. However, don't be afraid to experiment. 

Colour is another way to make your photos stand out of the crowd but also your food to stand out within the image. Food comes in infinite numbers of colours and shades. We often associate brighter coloured fresh ingredients to be fresher, therefore choosing the 'prettier' ingredients to cook and style your scene is very important and you can enhance that in post production by increasing the vibrance and saturation.

Combining different coloured foods with different props and backgrounds is also important as this will help you focus attention on the dish. There are many colour combinations and reading into colour theory will definitely help you understand how different colours work together.

If you are a restaurant owner or chef, investing (time or money) in good food photography will definitely pay off. Spend some time perfecting and learning the basics of food photography and use your phone to make your food look great and if that's not an option, hire a professional. One photographer or a 5 person team of photographers, assistants, food stylists etc. These people really know what they are doing and it is definitely an investment that will pay off.

 

 

 

 

 

 

 

 

 

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