This week we are focusing on using creative content for social media to improve your reach, engagement and response rate leading to higher footfall at your event! Whether it is stunning photography or impactful video, getting and using the right imagery to promote your event can have an unsurpassed effect on its success.
Using this stunning photo content delivered by Capture House on their Facebook event page, the organisers of the Great Dunmow Soapbox Race improved their year on year response rate by over 3000% and their conversion on reach by 4900%! Those are some pretty impressive numbers and this year’s event is set to be much much bigger and better than 2018, with higher footfall generating higher revenue for the organisers and suppliers.
Unique photo and video content showcase your event in its best light, painting an exciting picture of what your audience can expect to see and experience, building anticipation as your event approaches and setting yourself up for success on the day itself! By setting your event apart from others in its field with unique and engaging content, building excitement as it approaches, the more likely your audience will be to attend.
Capture House Studios were selected to attend Nikon School, beating thousands of photographers across Europe to win one of only 20 places at this prestigious workshop, learning photography techniques specific to the automotive industry. We have worked for Silverstone Circuit in the past and provided a range of services for car shows across the UK.
If you want to learn more about how Capture House can help you create engaging content to drive sales to your event, email us at email@example.com