Commercial photography is all about capturing images that businesses can use to showcase their products and services. These photos are then used in marketing materials like websites, ads, and social media. Professional photographers work their magic to make sure these images effectively communicate brand messages, highlight products and to attract the eyes of the customer! Commercial photographers play an important part in visual branding and help to create a lasting impression for businesses.

Versatility is key in commercial photography. With a variety of commercial photography types, each demanding specific skills from pre- to post-production, expertise is crucial. The most common types of commercial photography are: · Portrait Photography: Portrait photography and Headshots focuses on capturing the personality of the person that appears in the photo, these can be done in a studio or on location! Often, headshots are for business owners or individuals looking to boost their personal brand but they can be for whole teams to help enhance LinkedIn profiles and meet the team website pages. · Product Photography: Product photography shoots capture images of the product or service. While pack shots occur in a studio setting, lifestyle product photography can be done on location or in custom-built sets, it all depends on your brief and requirements. Usually, the photographer will handle the sourcing of models, props and locations if required. · Food Photography: Food photography showcases your food in the best light, highlights special ingredients used and demonstrates their immaculate presentation, producing mouth watering pictures. · Drink Photography: Drink photography showcases the ingredients featured in beverages and their beautiful presentation. · Corporate Photography: Corporate photography is used to showcase a service and to support the promotion, brand recognition, marketing, and sales efforts for a company. · Event Photography: Commercial event photography captures the essence of a wide array of occasions, such as corporate events, galas, award ceremonies and music festivals.